PILGRIMS CHOICE - Making the grader
Pilgrims Choice are one of the few mass cheddar makers to employ their
own Cheese Graders to ensure consistency. These people are very fussy
indeed and have extremely high standards. So we launched Graham the Grader onto
the world in a national press, TV and trade campaign.
This helped Pilgrims Choice go from number four to number two in the surprisingly
cut-throat cheddar market.
This campaign was great fun to work on and one of several where I wrote the
music along with all the ads. Due to a severe lack of extras on the shoot, I also
made a cameo appearance as the chap trying to exit the restaurant at the end.
All filmed on one hectic day in Cape Town with the stills shot in London.
Below are a few of the ones that got away.
