SO FREE - No more excuses

Plamil’s free-from chocolate needed a full-fat personality.

Research showed that people choosing free-from foods were tired of bland, boring products and more of a compromise than a treat, especially when it came to chocolate.

So, Plamil tasked us with creating a stronger brand identity, packaging and a campaign that proved “free-from” could still feel ever so deliciously indulgent.

We rebuilt the brand from the wrapper out.

From strategy and packaging to a bold new visual identity and marketing campaign, we gave Plamil’s chocolate range a new name along with the attitude it deserved.

The result? A free-from chocolate brand people actually craved with the catchy name of So Free.