TROOLI - Full fibre, honest.
A small broadband provider, CallFlow, needed a new name, brand identity
and a marketing campaign to launch their new Ultrafast Full Fibre network.
We duly obliged and built a brand from the ground up.
Years of bold claims, confusing jargon, and small-print caveats had left consumers sceptical, so building trust became just as important as selling speed. Our job was to create a brand that felt clear, honest, and refreshingly straightforward from day one.
The corporate colours became simply white, black and yellow. Yellow because it’s the colour the human eye sees fastest. And in a sea of reds and blues from others in the category, it was likely to stand-out. The rakish slant to the logo enhanced the speed message as did the simple, distinctive copy which was refreshingly free from asterisks.
We rolled out and executed a fully developed and integrated marketing plan across the South East, constantly updating it as new areas come on board.
The media mix included explainer films, promotion led door drops and social executions, there was even a bright yellow bus doing the rounds. A targeted TVC through Sky Adsmart was perfect for those otherwise hard to reach areas.
We designed the vans with speed messaging to help spread the word in those hard to reach areas and even decorated the Trooli HQ.
Truly a success story. Registration and customer numbers continued to grow above and beyond targets to over 16,000 in 12 different areas. From a standing start, in less than 5 years, Trooli brand awareness grew to over 80% and the business was sold in 2023 at a value of over £100 million.
The posters have won national awards in several schemes, which is nice.
Results
£100m
Acquisition after 5 years
300K+
Premises passed
16k+
Customers in contract