RADIO - The theatre of the mind

Radio as a media is often overlooked, which is a shame. I always enjoy a radio brief, it’s a chance to paint pictures with words, as long as the gabbled T’s&C’s at the end don’t overwhelm the fun bit. I’ve written dozens over the years and won awards for many of them. The KitKat ones (on the KitKat page) were even voted in the top 5 radio ads ever by the Aerial radio awards, and they should know.
PS. The Anusol campaign only ran in Wales, apparently it’s big in the valleys.