BATHSTORE - Everyday quality
Bathstore were a specialist retailer supplying stylish bathrooms at affordable prices.
They had a handful of stores and big ambitions.
We created the line “Now everyone can have a beautiful bathroom” and ran alternating brand and sale campaigns. Crucially, our clever planning and use of budget enabled us to deliver far more than originally anticipated with 3 TV campaigns, a brochure, press, DM and in-store material being produced every year.
Bathstore grew very quickly during a very testing time for the high street. They opened over 160 stores in 4 years and became Britain’s premier, specialist bathroom retailer. Sales targets were routinely surpassed with one store taking over £1million of sales during one weekend.
Inevitably, the clients changed and wanted a big London agency and off they went.
Alas their budgets didn’t match the new agency’s expectations and Bathstore eventually went down the plughole.
