AIR PARTNER - No Jets please
Air Partner are an international private aircraft charter business based in the UK. Not only do they fly high net worth individuals from meeting to yacht to meeting, they also fly everything and everyone including cargo, aid and sports teams to anywhere they need to be.
Still heavily reliant on traditional ways of working, they needed a suite of brochures to cover everything from the oil business to the music business as well as specialist ads, digital executions and exhibition and conference stands and materials.
We conducted extensive interviews with the brokers and developed the line, “Your world. Your way”. All the spreads and ads, and I wrote hundreds of them, were based on real stories from their 50 plus years of air charter. Every piece focused on their understanding of the needs of the high net worth people they were talking to rather than showing pictures of private jets. After all, we all know what they look like, don’t we?
