WOW CHILLI SAUCE - A campaign with flair
Lee Kum Kee tasked us with launching their new range of chilli sauces by highlighting the importance of shaking the bottle before use, as well as demonstrating ways in which the sauces could be used on a variety of dishes.
We created a series of eye-catching films featuring a flair bartender shaking,
spinning, and splashing the sauces across an unexpected range of dishes.
With the headline "Shake Up The Spice" and tag line "Drip, Drizzle, Repeat", the campaign showcased the product's versatility while making it look seriously appetising. To support the rollout, we also created mouthwatering food photography and delivered creative assets across multiple international markets. Backed by paid social, digital OOH, online video, and an Outernet takeover, the campaign put the sauces in front of millions.
Results
+37%
Increase in brand awareness for target audience
+56%
Ad recall
+31%
Purchase intent, based
on the campaign