OXO - Not just for gravy
One of my first briefs at JWT. The iconic Oxo family was well established and we were asked for a poster campaign to demonstrate that the well loved cube could be used for other, more exotic dishes, rather than in traditional English fare. As money seemed to be no object back then we tested and shot several and these three were among the most successful.
They appeared nationwide on 48 sheets, 6 Sheets and bus sides.
Yes, I’d do them differently these days but the Wok execution made it into an exhibition on modern advertising at the V&A and they won several awards.
