Majestic Wine - Raise a glass
Majestic brought us on board to build brand awareness and give them stand out in a highly competitive market. We discovered that the key differentiator from competitors was the Majestic in-store expertise.
With that knowledge in mind, we delivered a creative theme which put
Majestic experts at the centre of the campaign.
Working with the internal Design, Content, Digital and Marketing teams, we produced a TV, Radio and Social campaign to drive awareness throughout the year and at Christmas, peak season, all featuring real Majestic experts.
Results
5%
Increase in brand awareness
17%
Increase in sales revenue YoY
6%
increase in social media engagement
“I absolutely rate and, more importantly, put the Majestic brand into the hands of Wayne and Cheeky. They intuitively understand the balance between work that grabs attention and work that creates action.”
Matthew Gaunt
Customer Director